XAV - Reason (Official Video)
Marking his return after a two-year hiatus, Caribbean artist XAV is taking his listeners on a spiritual journey of deep fulfilment and self-discovery in his brand-new captivating single, “Reason”. Set to feature on his forthcoming EP, ‘Red Pills Only’, XAV is encouraging listeners to embrace raw authenticity by creating a safe space of vulnerability with his meaningful penmanship.
Welcomed with words of affirmation from XAV, “Reason”, produced by Atlanta-based beatsmith Chemist is a reminder to not let anyone define you. Underlined with a percussive production and angelic harmonies, listeners are encouraged to dig deep and find reason for things that have entered their life. Emphasising the idea behind duality and paradox, “Reason” feeds the soul for a lost generation over consuming technology and social media.
When asked about the inspiration behind the single, XAV explained, “There is a deep fulfilment in self discovery and doing ‘life’ your way. This song is a reminder to not let anyone define you. Dig deep and you’ll find the reason for almost anything that has ever entered your life. Dig deeper and you’ll realise that though it’s so significant; it’s also not. It's about duality, paradox and awareness.”
Xavier Edwardz, otherwise known as XAV is an artist whose talent comes from a legendary Tobago Music Dynasty. Reputed for creating a unique sound designed to awaken the consciousness of listeners around the world with a fusion of Neo-Soul, Kaiso, and Reggae elements, XAV is often compared to Bob Marley, J Cole and Chronixx. XAV achieved early acclaim with awards such as the 2019 Tobago Youth Award and National Youth Award for Music as well as the 2020 Boom Award for Best Hip Hop Song. On a mission to produce innovative sounds with thought-provoking and inspiring lyrics that can be shared across the globe, XAV has traced his lineage back to the West African country of Benin. As he grows in his artistry, he incorporates more elements of African consciousness, African Love and African sounds in his art. Recently performing at SXSW on the Island Wave Festival stage, Tobago Jazz Festival, Decibel Festival, Fro Fest, Discover Series, and TOMAC Festival as well as supporting household names Burna Boy and Morgan Heritage. Posing him as an iconic artist emerging out of the Caribbean, “Reason” is a taste of what’s yet to arrive from the luminary.