JADA - KO (Single)

Rising East London songstress JADA is back with her second single of the year, ‘KO’. Co-produced by Perry, and Venna, this floaty yet intense track seamlessly fuses elements of New Wave R&B, Hip Hop, and Alt-R&B, showcasing JADA's distinctive futuristic vocal style. Following the success of ‘Magic’, which garnered support from tastemakers like Victoria Jane, DJ Ace, COLORS, and Notion, JADA returns with this masterpiece, co-written with JVCK James, ‘KO’ captures her playful yet introspective take on the complexities and frustrations of relationships. Describing her style as New Wave RnB, JADA breathes new life into the genre by experimenting with unconventional drum patterns and vocal arrangements, creating a truly individual sound.

JADA grew up in a musical household where Gospel music was ever-present, thanks to her mother and uncle, who frequently sang. Her passion for performance began early—she started ballet at just five years old and soon found herself singing at school assemblies. This early exposure to music naturally led her to songwriting and eventually to study at Elam Music College. There, she crossed paths with now Grammy-winning Venna and JVCK James, kindred spirits who shared her dedication to music and have since remained close and influential friends. Drawing inspiration from icons like Jill Scott and Angie Stone and contemporary stars like Kehlani and SZA, JADA infuses her music with a vibrant yet gritty London edge. Her breakthrough came with ‘June's Cry,’ a collaboration with JVCK James, Emil, and Venna on his 2021 EP ‘Venology.’ This partnership deepened with their work on ‘Tam Tam,’ a standout track on Venna’s sophomore EP ‘Equinox,’ released in 2023. Their artistic synergy led JADA to join Venna on his ‘Est.99’ European tour, performing in Amsterdam, Paris, and Islington Assembly Hall in London. Early on in her career, she has so much to celebrate already, including her performance at SXSW this year in Austin, where she proudly represented the UK on DJ Ace’s ‘EverythingRNB’ showcase, sharing the stage with talents like Tamera, Ayanna, and Etta Bond.

Rooted in East London's vibrant music scene, she is part of a new wave of groundbreaking artists reshaping the landscape, JADA is quickly making a name for herself as a solo artist with a distinctive sound that sets her apart. A perfectionist at heart, JADA is deeply involved in every step of the music-making process, insisting on a genuine connection to her work. For her, creating music with friends is always a joyful and organic process, free from pressure, allowing her to express herself and release her emotions fully. Though naturally introverted and inclined to internalise her feelings, JADA has discovered that music provides a powerful outlet to evolve, share her feelings, and embrace her vulnerability. As JADA continues to carve out her path, her latest single, ‘KO’, is a bold statement of intent. Driven by passion and a desire to share her unique sound with the world, JADA is poised to make a permanent mark on the music scene.